First step of Ottica Amica's institutional advertising campaigns for the year 2014.
The headline can be translated as "Mommy's sweetheart".
The visual represents the concept of protection.
Agency: Pecorazoppa
Client: Ottica Amica
Photo & Retouch: Alessandro Altavilla
Copywriting: Ivano Messinese
Styling: Morena Nerri
Ottica Amica is an italian group of independent opticians. Every year it communicates to its end users some special offers about spectacles.
For the first communication step the group commissioned to us an advertising campaign to support the promotion "a free pair of kids' sunglasses every pair of eyeglasses (frame+lenses) bought".
The campaign had to represent the concept of protection (kids protection from sun's rays).
With this visual we decided to show the highest concept of protection.
Mommy's sweetheart
